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About Wolkov

William wearing the W22 Neige chrome while holding hands with his son.
William checking watch samples.

Back in the 90's, William's father was dealing luxury watches for the whole South of France area. This was the trigger for William to start a design career. Fast forward 20 years and William has established his own design consulting agency but felt something was missing. In 2014, he started to sketch a new automatic watch, something to turn head and stand-out on any wrist.


This idea became the W20 collection launched in 2019. The first sketch wasn’t impressive but William keeps digging and rework his idea of interchangeable straps over 6 years.

Discover more about our founder >
Credentials 2022

William Volcoff. Founder

W20 Collection

Our previous W20 collection was without concession on design, it was eye-catchy and innovative. We used this first collection as full-scale production prototype. It took us 5 years of hard work to make it happen. We produced 300 pieces, sold most of them and learn a lot from that first batch.

Find a Store

Tesoro shop facade.

468/2 JianGuo West Road

(Capella Hotel Entrance)
Xuhui district, Shanghai,


(86) 135 2443 7140

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