Back in the 90's, William's father was dealing luxury watches for the whole South of France area. This was the trigger for William to start a design career. Fast forward 20 years and William has established his own design consulting agency but felt something was missing. In 2014, he started to sketch a new automatic watch, something to turn head and stand-out on any wrist.

This idea became the W20 collection launched in 2019. The first sketch wasn’t impressive but William keeps digging and rework his idea of interchangeable straps over 6 years.

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Credentials 2022