From ideation to the completion of industrial production, I've navigated the entire spectrum. This includes catering to both luxury and mass-market segments, progressing seamlessly from initial hand sketches to prototypes, user testing, CG generation, CMF considerations, final CAD definitions, packaging, and culminating in successful product launches.

I've tackled diverse tasks in my 20+ years of experience, encompassing everything from naming to developing comprehensive VI guidelines and strategic marketing planning. My journey spans seamlessly from offline to online realms and back, transitioning color spaces from RGB to CMYK. I've evolved from static 2D to dynamic motion graphics and even delved into intellectual property (IP) development, consistently bridging the gap between strategic planning and effective implementation.

Progressing seamlessly from product and brand development, I have extended my expertise to encompass flagship stores, full retail guidelines, factory follow-up, and on-site implementation.  My diverse portfolio ranges from crafting kitchenware brands to shaping government spaces, designing medical offices, schools, cemeteries, restaurants, and engaging in fashion town planning.