Cross-disciplinary design expert.
Mentor creative team.
Lead innovative culture.
Plan/Design/Manage Product & Brand portfolio.
+13 years in China navigating the cultural chasm.
Multi-awards design recipient.
B2C / B2B Design Development
From concept to final industrial production. For luxury segment to mass market. From hand sketch to prototypes to user tests to CG generation to CMF to final CAD definition to packaging to final launch.
Corporate Visual + Marketing Strategy
From naming to full VI guidelines and marketing planning. From offline to online, and back. From RGB to CMYK. From static 2D to motion graphic to IP development. From strategy to implementation.
Retail + Exhibition Spaces
From flagship store to full retail guidelines to factory follow-up to on-site implementation. From laminate to marble to MDF to steel. From kitchenware brands to government spaces to medical offices to school environment to cemetery to restaurant to fashion town planning.