WOLKOV is the result of 20 years love affair between a French man and watch. From the first glance at the Zenith and Eterna watches distributed by his father during his teens, his mind was clear and he knew he was going to create one day his own timepiece.

After several year of wandering European design industry; from Paris, to Birmingham to Helsinki, William landed in Shanghai in 2009 in search for his early dream.

Fast forward today: William has finally launched his signature brand to create, design and develop limited edition of high quality products for a global audience of analog fans. Watches are the first, other men accessories and leather goods will follow soon.

Deeply cosmopolite like Shanghai, William’s family takes root in Russia, Poland, Brittany and Corsica. This cultural melting pot is the source of WOLKOV inspiration. Each collection is deeply influenced by his multicultural experiences, his love of pop-cultures, dead singers and enchantment of living in today’s world.

Connecting several like-minded partners, WOLKOV provides original and design-oriented products that makes men feel amazing when wearing them.

All designed in our Shanghai-based studio and produce proudly in China.

About our founder

William Volcoff

Wolkov's Creative Mastermind

Shanghai brewed for over 10 years but still very much French at heart.

William Volcoff found and run Octopus Innovation for over 14 years before launching WOLKOV in 2018.


At Octopus, his team worked on product/space/brand development for global companies as well as small startups.

Through WOLKOV, William wants to focus on high-quality accessories, apparel and strategic co-branding partnerships.


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