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Since 2014, we strive to create eye-catchy design to turn heads. We want our watches to be bold yet elegant to stand-out on any wrist.

 

Our previous Super collection was without concession on design, it was eye-catchy and innovative. We used this first collection as full-scale production prototype. It took us 5 years of hard work to make it happen. We produced 300 pieces, sold most of them and learn a lot from that first batch.

Our Goal? To Create A Bold And Iconic Automatic Watch To Shine On Any Wrist

Since 2014, we strive to create eye-catchy design to turn heads. We want our watches to be bold yet elegant to stand-out on any wrist.

 

Our previous Super collection was without concession on design, it was eye-catchy and innovative. We used this first collection as full-scale production prototype. It took us 5 years of hard work to make it happen. We produced 300 pieces, sold most of them and learn a lot from that first batch.

Back in the 90's, William's father was dealing luxury watches for the whole South of France area. This was the trigger for William to start a design career.

 

Fast forward 20 years and William has established his own design consulting agency but felt something was missing. In 2014, he started to sketch a new watch, something to turn head and stand-out on any wrist. This idea became the SUPER collection launched in 2018. The first sketch wasn’t impressive but William keep digging and rework his idea over 6 years. Check below some old sketches, design options and some early 3D printed / cardboard prototypes and other discarded ideas. 

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In 2019, we went back to our sketchbooks and computers with many more ideas for our next collection.

We spend the last 2 years polishing this new collection. From the initial idea to the final prototypes, we invest  our time and energy into countless meetings to define each detail of the watch as we don’t use any off-the-shelf parts -besides the automatic movement from Sellita- from our suppliers. We designed the screws, the hands, the indexes, the dials and obviously the case itself and the lugs which represent our key design language.

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